Islands Trust Communications Strategy

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1. Context 
An updated and refined communications strategy is a priority for Islands Trust and is 
essential to strengthening engagement with island communities, improving public trust, 
and supporting stewardship of the Islands Trust Area. Clear, consistent, and proactive 
communication builds understanding of the Islands Trust mandate to preserve and protect 
the protect the Trust Area and its unique amenities and environment 
Through effective planning, coordination, and resource allocation, communications will 
increase awareness of Islands Trust’s governance, programs, projects, services, and 
commitment to Reconciliation, while encouraging informed participation and stewardship 
by residents and partners. 
This strategy applies to Islands Trust Council, the Executive Committee, and local trust 
committees. The Islands Trust Conservancy and Bowen Island Municipality maintain their 
own communications strategies; coordination will occur where appropriate and capacity 
allows. 
This document provides an overarching communications framework. Project- and program-
specific communications work plans will continue to be developed as companion 
documents. A complementary organizational engagement strategy is anticipated to further 
support community engagement efforts. 
2. Principles 
All Islands Trust communications will be: 
• Accessible – Clear, relevant, and written in plain language wherever possible 
• Focused on Reconciliation – Reflecting Indigenous style principles and respectful 
practices (refer to Islands Trust Identity Guide) 
• Accurate – Fact-based, clear, and measured in tone 
• Creative – Engaging, visual, and reflective of positive stories and shared 
stewardship 
• Consistent – Aligned with the Islands Trust Identity Guide in design, tone, and 
language 
• Measured – Guided by goals, metrics, and best practices 

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• Timely – Relevant, responsive, and useful 
3. Goals 
Goal 1: Recognize community interests and respond with timely, clear, and 
coordinated information 
1.1 Improve issue identification, listening, and response by: 
• Using Islands Trust–owned channels (website, forms, newsletters, subscriber lists) 
as primary tools for collecting and responding to public questions and concerns 
• Monitoring emerging issues and trends, including feedback received through social 
media and community forums 
• Ensuring timely information-sharing with elected officials, staff, and the public 
• Monitoring local media and building a strong relationship with local journalists so 
that journalists feel encouraged to contact staff and/or trustees for clarification 
1.2 Strengthen internal preparedness and issue management by: 
• Developing and consistently implementing an intake process that balances staff 
capacity with priority, legislative requirements, project needs, and timelines 
• Updating procedures that outline best practices, roles, and desired outcomes for 
issues management 
• Clearly identifying spo

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